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HOME > English > Activities > Activities of the Section > Introduction to Intellectual Property Assets (2006)

Introduction to Intellectual Property Assets (2006)

Lecture Start Date: April 13, 2005
Class Hours: Spring Semester Wednesdays 18:10 - 19:40
Classroom: #519 West Building, Mita Campus
Inquiries:


Course Outline / Course Syllabus

1. Information on Lectures at the Intellectual Property Center

At Keio University, we believe our mission is not only to educate and research but also to return the results of such research to society. We have also publicly stated our belief that “the results from research carried out at Keio University are an invaluable resource for the University, and we promote and support the aggressive protection and use of such intellectual properties.” Under the guidance of these beliefs and philosophies, the Intellectual Property Center was founded in November 1998 as the organization responsible for technology transfer at Keio University.

The name “Intellectual Property Center” was selected because we wanted to establish an organization that could contribute towards the creation of new businesses not only based on technological research findings at the University but also based on a wide variety of research results including electronic media.

At the IPC, we are planning to expand our scope of services in phases beginning with patent protection of research findings. In the future, we hope to be heavily involved in technology transfer and support efforts to establish university-based venture businesses. With the support of enthusiastic faculty members and research findings of great potential, we have been able to obtain a large number of patents for Keio University and have actively pursued technology transfers into industry. The IPC is also responsible for education and research in the field intellectual assets, an area that is closely linked to technology transfers. In fact, intellectual assets are closely linked to all parts of society as evidenced by the recent rise in patents issued for electronic media and electronic business models as the dramatic revolution in the information technology field continues to occur.

Regardless of your major or field of study, in this sort of environment where responding to changes is imperative, a wide understanding of intellectual assets becomes a necessity. For this reason, the IPC has formed a series of lectures that cover the basics of intellectual assets as part of its educational goals. This lecture is open to all students from any department or school.

2. Pre-Requisites and Class Information

Classes will be held every Wednesday from 18:10 to 19:40 in the spring semester. The classroom is #313 of the Mita Graduate School Building. If you would like to enroll in the class, please check the course pre-requisites from the course information booklet available at each department or school and make a request to enroll at the office.

More information regarding the actual classes will be posted on the Mita West Building First Floor Bulletin Board, and online at http://www.rcp.keio.ac.jp/sip/.

3. Course Syllabus

Lecture on Intellectual Assets -- Issues Surrounding Protection and Use of Intellectual Assets
Professor Kosuke Shimizu (Keio Business School and Director of the Intellectual Property Center
(Spring Semester) (Nateglinide Special Lecture) Coordinator

Intellectual assets are valuable goods that are borne out of the wisdom and creativity of people. Beginning with a technological idea that can be patented, intellectual assets range in form from contents, program and characters to brand, marks and designs. The scope of using intellectual assets is rapidly increasing as the age of information progresses. In this sort of environment, intellectual assets play an important role in establishing new businesses and services. At the same time, it acts as a vital managerial resource that has the potential to launch a company into the next stage of its development phase. Today, society views “knowledge” as an asset. With this in mind, it is necessary to acquire a wide base of knowledge on intellectual assets in order to fully utilize one’s own creativity to the greatest extent and to avoid possible pitfalls.

In this class we will discuss a series of topics related to the current and future state of intellectual assets including the creation, protection, management and use of such assets.

This lecture will use an omnibus format. The topics and lecturers for each class are as follows:

Class 1

Introduction - The New Age of Intellectual Assets
(Lecturer: Keisuke Shimizu, Professor of Business and Director of the Intellectual Property Center)

Class2

Patent Structure
(Lecturer: Keisuke Shimizu, Professor of Business and Director of the Intellectual Property Center)

Class3

Copyright Structure
(Lecturer: Kenji Naemura, Former Professor
at Keio University Graduate School of Media and Governance)

Class4

Multimedia Intellectual Assets
(Lecturer: Masahiro Ishida, Director of Research,
Graduate School of Intellectual Property Studies, Tokyo University of Science)

Class5

Trademark and Brand Intellectual Assets
(Lecturer: Kiyoshi Muraki, Patent Attorney and Director of the Japan Patent Attorneys Association Training Institute)

Class6

Character Business
(Lecturer: Masakazu Kubo, Director, Character Business Center, Shogakukan, Inc.)

Class7

Copyright Issues Associated with Music
(Lecturer: Hirohiko Takashima, General Manager, Sony Music Entertainment (Japan), Inc.)

Class8

Intellectual Asset Strategies on the Corporate Level
(Lecturer: Giichi Marushima, Corporate Advisor, Canon Inc.)

Class9

Dispute Settlement in the Field of Intellectual Assets
(Lecturer: Yoshio Kumakura, Representative Partner, Nakamura & Partners)

Class10

Framework for Start Ups and Venture Firms (tentative)
(Lecturer: Kazutaka Muraguchi, Representative Director, Nippon Technology Venture Partners)

Class11

International Trends in Intellectual Assets
(Lecturer: Shigeo Takakura, Director of 4th Investigation Department, Japan Patent Office)

Class12

The Problem of Counterfeit Goods in Asia
(Lecturer: Kenji Hidaka, Patent Attorney, Hidaka East Asia Patent Office)

Class13

Technology Transfer
(Lecturer: Keisuke Shimizu, Professor of Business and Director of the Intellectual Property Center)

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